When creating our merch, our goal was to create a statement logo that represented Our Mission. Our waistbeads are created to celebrate every woman - every shade, every shape, every size. They are inspired by self love and created with the intention of femininity, sensuality, and body positivity. They are women’s armor against the unrealistic standards society sets for women’s beauty and aesthetics. While rocking our merch collection, you are representing the simple, meaningful fact that BEAUTY IS DIVERSE.